Overview of SuperWalk’s Marketing Strategy in Japan：

Promotion

• Hosting Giveaways with KOLs
• Branding SuperWalk on CoinPost, the largest cryptocurrency media in Japan
• SuperWalk Trial Campaign (directly give away NFT shoes to users. The team intends to select active users on social media for the giveaway so that they can promote SuperWalk and become loyal customers.)
• SuperWalk Periodical Event (directly give away government token to users. Users need to post their SuperWalk activities on Twitter using hashtags like #SuperWalk and #M2E to help promote the SuperWalk brand.)
• Partnering with and conducting AMAs with multiple gaming guilds (PMGG, JGG, GuildQB)

Pacific Meta’s Case Study

Operating SuperWalk Line OpenChat

Plan and execute all online events within SuperWalk Line OpenChat.

▼ Weekly Events

1. Lucky member event
   • Target : New members who don’t have NFT
   • Requirement : Join the Line OpenChat
   • Description: Join the Line OpenChat for a chance to win $10 every week through a random draw.
2. Promotion member event
   • Target : Engaging users who active on social media to promote SuperWalk.
   • Requirement :
     • Join the Line OpenChat
     • Post the activity record with SuperWalk and include the hashtag #SuperWalk #LINEOpenChat限定イベント (LINEOpenChat limited event)
   • Description: giving away $40 to four people who help spread the word about SuperWalk and Line OpenChat community on Twitter per week.

▼ Monthly Events

1. Offline event (1 per month)
2. Iron Man event
   • Target : Involving both NFT users and non-NFT users to promote SuperWalk.
   • Requirement :
     • Move more than 1km/day and more than 25 days/month
     • Join the Line OpenChat
   • Description: giving away 2NFTs to 2 people who move more than 25 days/month
3. User survey (It will be held later this month)
   • Target : Product Improvement , Customer Satisfaction , Competitor Analysis , …
   • Requirement :
     • Join the Line OpenChat
     • Answer the survey
   • Description: giving away $10 to each of the two people who help answer the survey

▼Monthly report.

• Giving advise for team to do marketing better as we have many user insights from Vietnam,Chinese, and Japan.

Localization and distribution of the press release article

• We distributed press releases in collaboration with Coinpost, one of the largest cryptocurrency media in Japan
• We managed the localization of the English press release and the entrie process of distriduting the article on the Coinpost

https://coinpost.jp/?post_type=breaking&p=459912

https://coinpost.jp/?post_type=breaking&p=467775

Implementation of the KOL marketing

• We assigned 20 local KOLs to improve the awareness of Superwalk's official Twitter account in Japan.
• This KOL marketing doubled the number of followers on the Twitter account and contributed to increasing awareness of the game.

https://twitter.com/Goz_NFT/status/1650880000177115137

https://twitter.com/mapupresident/status/1651180582523785218

Organizing Monthly Offline Event for SuperWalk Line OpenChat

• Planning and execute offline event to stick users with each other.
  • 1st event
    • Venue: Imperial Palace
    • Date: 4th November
  • 2nd, TBA
  • 3rd, TBA

Appendix. (Some Messages in the Line OpenChat Channel)